Staging your home to sell
Staging your home helps highlight all the positives, subtly eliminates the negatives whilst opening it up to possibilities.
Have you ever walked through a display home and felt surges of emotions that make you say to yourself “I’d love to live in a house like this”? That’s because the way a property is styled can breakdown ‘logical’ barriers and appeal to us emotionally which engages the right side of the brain. This is the same side that acts on impulses and is often attributed to ‘thinking with the heart’. Going back to the display home, even though the furniture may be totally impractical, the staging still draws you in to feel at home, take a seat, visualise hosting get together’s etc. This same approach works when putting your own home on the market and staging it to sell.
When buyers walk into a home, in which the colour scheme is to personal taste of the current owner, there may be clutter, unclean home, outdated furniture, it makes it harder to entice them to visualise themeselves there. Consider staging your home as an investment. It’s a marketing tool. It presents your home in the best light possible. Staging your home helps highlight all the positives, subtly eliminates the negatives whilst opening it up to possibilities.
Some sellers think that selling an empty home presents a blank canvas for buyers but on the contrary it makes the rooms in the house appear smaller and leaves the home with very little character and charm. If you stage a home properly it should make that connection with a buyer that resonates with them long after they’ve left the open home. It can also have a lasting impression that makes your property stand out from the rest. Many buyers these days have up to 6 – 8 open homes they attend each Saturday, would you like your home at the forefront of their thoughts?
According to the Real Estate Staging Association, professionally listed staged properties simply look better; spend 73 percent less time on the market; typically sell for more money; end up on buyers’ “must see” lists; are viewed as “well-maintained;” and have fewer concessions requested of the seller.
Now for the Case Studies – Below I have included three phenominal results I have personally achieved with styling. Take the time to spot the before and after photos and comment below with your thoughts.
Anderson St Windsor
This home was vacant on the market with another agent and the highest offer the sellers received was $730k. Once we took it on, we staged it and sold it at the First open home for $812k. Also note that this home backed onto a main rd.
Arkana St The Gap. This property was also vacant with no furniture. The previous agent brought the owners 3 crashed contracts with the highest contract amount being $580k. Once my team took it on, we also did some project management (the owner was interstate) wherby, we helped the owner contract some painters for some touch ups around the house, also got the roof painted and staged the property. We had it under contract in 6 days for $645k.
Bess St Windsor – Investment property, tenants had just vacated. Once again project managed an interior/exterior paint job and hired a stylist. Sold the property at the first open home for $815k – 4 Bed 3 Bath 298sqm